I believe that…

  • The choices we make about how to feed ourselves are the largest drivers of environmental and social impact we will have in our lifetimes

  • Everyone would prefer to consume regeneratively grown products, all else being equal

  • Profitability is a necessary component of a sustainable system

  • Self knowledge is the most important knowledge to possess

  • Communication is leadership

  • Culture is a company’s most valuable asset, and must be actively nurtured

  • Treating people well is always the best choice for long-term success

  • We’re all in this thing together

It may be that when we no longer know what to do,
we have come to our real work
and when we no longer know which way to go,
we have begun our real journey.

The mind that is not baffled is not employed.
The impeded stream is the one that sings.
— Wendell Berry